OLYMPUS μ-7020 OFFERS 7X OPTICAL ZOOM If you are looking for a compact digital camera expertly packaged in a compact, stylish body, look further than the Olympus’ latest mju (μ)-7020. What is even better it that it incorporates a 7x optical zoom lens. A brilliant choice for those outings and family gatherings for it also packs a 28mm wide-angle shooting capability. Many photographers, enthusiastic hobbyists or professionals alike, find it rather cumbersome to carry an assortment of accessories, particularly extra lenses for shooting long-distance subjects or landscape photography. This is particularly cumbersome at large, crowded events and celebrations. With the latest Olympus mju (μ)-7020, such worries are a thing of the past. Its extended zoom capability guarantees impressive shots of distant subjects, and the super wide 28mm will ensure that no-one is left out during a group photo session. This model comes with an easy-to-view, extremely sharp 3.0 inch HyperCrystal II LCD monitor. It incorporates the new Magic Filter, a fabulous feature that can transform daily life scenes into unique and powerful images, and there are four effects including POP, SKETCH, PIN HOLE and FISH-EYE. These functions will surely elevate picture-taking to a whole new level of creativity, enjoyment and inspiration. Coupled with these new features, this model has another big feature, the Auto Focus (AF) Tracking. Check it out for shooting fast-moving subjects such as people running, animals in flight or even children at play. The camera tracks the moving subject automatically and keeps it in focus throughout so that the user can image it with optimum focus and brightness (exposure) simply by pressing the shutter button at any time during tracking. Another popular feature first introduced by Olympus is the Beauty Mode which is now included in all of its other new models. It can be used both during shooting and editing, detecting human faces with the Face Detection function and rendering them more attractive by enlarging the eyes and smoothing any imperfection on the subject’s skin. Outstanding image quality is assured by the high-definition 12-megapixel CCD and Olympus-original TruePic III image processing engine, the mju (μ)-7020 is available now with a selection of colours ranging from silver, dark grey and red. This model will retail at RM1,199 with FREE 8GB MicroSD and Premium Camera Case. - ends - Main Feature Details 1. Compact, slim body with 7x optical zoom lens and 28mm*1 wide-angle shooting capability Slim, compact, and highly portable, these cameras nevertheless incorporates a powerful 7x optical zoom lens with 28mm*1 wide-angle shooting capability and a large 3.0-inch HyperCrystal II LCD monitor. The crystallization of Olympus lens technology, the 7x wide zoom lens with 28mm wide-angle shooting makes it possible to accommodate several people within the frame even in a narrow indoor space or in a place where there’s no room to for people to step back as well as capturing dynamic images when shooting a group photo or a huge landscape. The 7x optical zoom can capture faraway subjects as if they were right up close and is capable of shooting of impressive close-up pictures of children playing or taking part in school activities, capturing their natural smiles without making them feel shy in the presence of camera. In addition, the μ-7020/μ-7010 employs both a CCD-shift type image stabilization mechanism based on the stabilizing algorithm used with Olympus digital SLR cameras and high-sensitivity shooting performance to eliminate the image blur that tends to occur due to camera shake or subject movement in telescopic shooting, so it can capture fast-moving children and pets or subjects in low-light indoors. In addition, the high-definition 12-megapixel CCD*2 together with the Olympus-original TruePic III image processing engine ensure high-quality images that look as true to life as what you see with the naked eye, with even pale colours reproduced naturally. *1. 35mm camera equivalent. *2. Number of effective pixels. 2. New Magic Filter for more creative expression and Beauty Mode for more attractive human faces Specially designed to expand the potential of digital photography, the new Magic Filter exploits image processing technology to turn scenes of everyday life into extraordinary images that are distinctive and compelling. Simple to operate, Magic Filter makes it easy for users to apply a colour tone or ambience to an image that is dramatically different from that which is actually visible in real life. A total of four filter effects are available: POP, which enhances colours to turn familiar landscapes into more vivid, colourful world; PIN HOLE, which reduces peripheral brightness as if looking through a pin hole; SKETCH, which transforms the image as seen by human eyes into a line drawing, and FISH-EYE, which reproduces the dramatic perspectives captured with a fish-eye lens. These filter effects can not only be confirmed on the LCD screen, but can also be compared simultaneously using the “Compare Shot” function. The popular Beauty Mode function is also incorporated in these models. During shooting, Beauty Mode enhances human skin to give it a smoother, softer texture with less noticeable flecks and fine wrinkles. During editing of recorded images, the Beauty Mode function can make human faces livelier, by enlarging the eyes and/or enhancing the light entering the pupil to give an effect like eye catch lights. Three levels of compensation are possible so the user can select the desired level during editing. And thanks to the Face & Back Control function, human faces can be rendered brighter, more beautiful and more natural without altering the background brightness. * The image size after compensation is restricted at about 2 MB. The effect varies depending on individuals. 3. AF Tracking When the camera is used to take pictures of a fast-moving child or pet, it tracks the moving subject automatically and keeps it continually in focus so that the user can take a picture with optimum focus and brightness (exposure) simply by pressing the shutter button at any time. This facilitates shooting in previously difficult scenes, for example when a child riding on an amusement park roundabout approaches you or when a fast train comes toward you. Even when the subject disappears from the framing area, the camera resumes tracking whenever the subject returns inside the frame so even a very quickly moving subject can be shot without problem*. Apart from shooting moving subjects, this function is also convenient when identifying the optimum shooting angle while keeping the subject focused. * The time period after the subject disappears from the frame area until its tracking can be resumed is limited. Other Features ● HDMI™ connector with HDTV compatibility for high-quality playback of images via direct connection to an HDTV monitor |