NEWS RELEASE
SEPTEMBER 24, 2009

FUN TIMES WITH THE OLYMPUS FE SERIES

True to its name, the Olympus FE (Fun & Easy) series is a highly sought-after range of compact digital cameras, rated for its easy-to-operate functions and sharp pictures.

In its 2009 Autumn-Winter Collection, Olympus introduces three new FE models for the Malaysian market, namely the FE-46, FE-4010 and the star of this series being the FE-5020.

The newest feature that stands to elevate the status of the FE series even more is the 24-mm super-wide lens, which is incorporated in the FE-5020, while the FE-4010 features a 26-mm wide angle lens, a far cry from the normal 35-mm lens, These high-powered zoom lenses within the slim camera body allow the user to shoot subjects across a wider range.


The FE series enables anyone to master three basic functions, that of “shooting, viewing and deleting”, in simple, fun and easy steps. The FE series has a choice selection of automated functions including the iAUTO (Intelligent Auto) function which automatically optimises the camera’s settings to best suit the scene being shot.

Check out the four Magic Filter effects (POP, Sketch, Fish-eye & pin-hole) which can transform ordinary scenes into powerful, evocative images. Special effects can be enjoyed on the spot without having to download into the computer and any additional software. With its genesis in the image processing technology inherent to the digital camera, this function takes picture-taking to a whole new level of inspiration and enjoyment.

AF Tracking makes it much easier to shoot fast-moving subjects such as children, nature or even humans on the go. The camera tracks the moving subject automatically and keeps it in focus throughout so that the user can image it with optimum focus and brightness (exposure) simply by pressing the shutter button at any time during tracking.

The FE-5020 incorporates a 5x optical zoom lens whilst the FE-4010 features a 4x optical zoom lens. In turn, the FE-46 also features 5x optical zoom lens.

These new models feature the new revolutionary finishing of a Double-Layered Crystal Shell exterior that exudes a high quality, lustrous finish. The clear transparent acrylic shell that encases the camera shimmers like a reflection in a pool of water, constantly changing colour and appearance, sometimes appearing subtle and elegant.

Available in pearl white, dark grey and magenta for FE-4010 whilst pearl white, dark grey and wine red for FE-5020, these two models are expected to be the best-selling models within the current range of FE series this year. What with so many celebrations and festivals fast approaching, this series will become a most welcome companion to the many occasions to be shared with family and friends.

Other user-friendly features include selectable scene modes and various automated functions such as still image editing function that can compensate for backlit images and red-eye even after shooting. The FE-4010 and FE-5020 come with an 8GB Micro SD and the FE-46 with a 2GB xD-Picture Card, huge memory space for all those fun, exploratory occasions. Prices range from RM 499 for FE-46, RM699 for FE4010 & RM799 for FE-5020.

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Other Features FE-46

● Face Detection that detects up to 16 human faces automatically
● Large 2.7-inch LCD monitor for easy framing
● LCD Boost button for easy verification of the subject even under bright light
● MASD-1 microSD attachment provided to enable recording and playback to/from microSD and microSDHC Cards

Other Features FE-4010 and FE-5020

● Face Detection that automatically detects human faces and optimizes focus and exposure accordingly
● Help Guide that displays easy-to-understand explanations about camera modes and other functions to help users make the best selection
● Compare Shot that shows multiple results of exposure compensation or Magic Filter on a single screen for comparison
● 14 versatile scene modes including night mode and pet mode
● MASD-1 microSD attachment provided to enable recording and playback to/from microSD and microSDHC Cards